Use case
Daily digests, executive briefs, topic control and competitor comparison.
Output
A clear picture: who says what, with which sentiment and what potential impact.
360° media monitoring
Media, online, TV, radio and social channels come together into one view of brand presence.
Reputation analytics
Tonality, trust, messages, risks and competitive context turn into practical insights.
GEO and early signals
Regions, local sources and sensitive topics help teams see shifts before they become a crisis.
Media ecosystem
LBI turns media signals into a decision-making intelligence system.
Online media, TV, social, GEO, metrics and reports converge in one intelligence hub — so teams see priorities, risks and next actions instead of noise.
Online media
articles, narratives
TV / Radio
broadcast, tone
Social
trends, authors
GEO
maps, regions
LBIintelligence hub
Metrics
SOV, reach, resonance
Reputation
trust, risks
Alerts
early warnings
Reports
dashboards & briefs
Products
LBI products: from monitoring to a clear decision.
Monitoring, social listening, GEO and evaluation come together as one solution line — from an early signal to a clear team-ready conclusion.
Focus
Not just likes and comments, but what actually shapes attitudes toward a brand or person.
Output
Topic maps, discussion dynamics, risk alerts and audience mood interpretation.
Best for
Regional networks, public campaigns, GR and local communications tasks.
Output
Shows where a topic forms, which regions are overheated and where a separate response is needed.
What is measured
Reach, sentiment, share of voice, message quality, resonance and reputation position shifts.
Output
Not mention volume, but answers: what changed, why it matters and what to do next.
Services
Expert services for reputation and communications decisions.
“Strong intelligence does not add noise —
it shortens the path to a decision.”
Personal online cabinet
Analytics you want to open every day.
The cabinet presents dynamics, regions, channels, topics and sentiment in a format clear for staff and leadership.
LBI live analytics
The full media picture in one clear workspace.
Here it is easy to see what is being said, where it happens, which sentiment dominates and what the team should respond to first.
dynamics
shares
regions
insights
01
Sentiment dynamics
A yearly view of positive, neutral and negative mentions helps spot reputation peaks quickly.
02
Visibility share
Percentage comparison shows who drives visibility and where communication needs reinforcement.
03
Channels and media types
Source breakdown helps the team understand where the wave starts and which channels matter most.
04
Geography of attention
Regional dynamics reveal where discussion is accelerating and where messaging should be adapted.
05
Topics in focus
Mention frequency helps identify key topics, growth points and signals that should not be missed.
Methodology
From information noise to management action.
01
Collect
Media, social, regional sources, TV/radio, mentions, authors and context.
02
Structure
Cluster topics, sentiment, geography, sources, risks and key messages.
03
Interpret
Add human expertise: what changed, why it matters and what may happen next.
04
Advise
Prepare reports, scenarios, recommendations and executive-ready briefs.
Visible expertise
LBI expertise combines media monitoring, reputation research and practical recommendations for PR and marketing teams.
Oksana Malychkovych
managing partner of LBI agency
Advantages / expertise
Not just monitoring — reputation infrastructure.
LBI combines media expertise, research thinking and analytical tools so teams see not just data, but reputation context for action.
Materials
Analytical articles, educational events and our products
Marketer / LBIBarcelona Principles 4.0, trust and AI
A blog asset and expertise proof: modern KPIs, crisis readiness, GEO and AI visibility.
Open article
Expert sessionExpert sessions for PR and marketing
This format works well as Events / Video / Webinars in the future WP version.
LBI Facebook
LBI archiveOnline system with charts and reports
An old LBI asset used as historical proof, but reframed in a premium interface.
View dashboard
Contacts
Let’s discuss your information landscape.
Send a request — LBI will help define the sources, metrics and reports your task needs.
м. Київ, вул. Євгена Сверстюка, 19