LBI Insights

LBI insights: media analytics, reputation and communications.

Practical notes on media monitoring, PR metrics, reputation risks, GEO analytics and information-field shifts — helping teams see signals, not noise.

InsightsReviews, cases, expert comments and media-trend briefs for communications teams.
AMEC sessionAnalytics

Measuring communication effectiveness at a new level

Barcelona Principles 4.0, trust, AI and new requirements for PR metrics — a short overview of how communications teams can evaluate not only mentions, but real impact.

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PR metrics

Materials on KPIs, trust, behavioral change, Share of Voice and executive reporting.

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Reputation risks

Crisis signals, response scenarios, negativity analysis and stakeholder work.

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GEO and AI

Mention geography, AI results, structured content and the future of communications.

Expert audienceEvent

LBI expert sessions

Key points, video and summaries from professional meetings on media, reputation and communication effectiveness.

MetricsMetrics

5 PR metrics to evaluate

Which indicators help assess the quality of a brand’s media presence, not just count mentions.

WorkshopSocial media

Public LBI updates

Short comments, reactions to events, media observations and useful material digests.